Only in a running magazine
I just received my Running Times magazine today. Not having time to read it cover to cover yet I just skimmed thru the pages. Being a runner and working in advertising, one page just jumped out of the magazine. It just so happens to be an ad for my new Pearl Izumi SyncroFloatIII (no this is not another shameless plug) and the subject of the ad? URINE. To non-runners the pure mention of urine is probably vial and has no place being in an ad. For a runner on the other hand urine has a lot of meaning. It’s our hydration guide and this ad is has a lot of meaning for runners.
Just thought it was funny when I showed it to my wife and she rolled her eyes. Absolutely something I had to share in a running blog.
RMFR

Tags: Hydration, Pearl Izumi SyncroFloatIII, RMFR, Running Blog, Running Times, Urine